Your Bridge Between China and Europe

Advising on the most suitable legal entity, tax structure, and incorporation procedures across the EU or specific national jurisdictions — ensuring a compliant and stable foundation for your European operations.

·      Providing insights into European market trends, consumer behavior, and competitive landscapes — combined with tailored brand positioning, cross-cultural messaging, and storytelling adapted to local expectations.

We also help your team navigate key cultural nuances, negotiation dynamics, and business etiquette — all essential to building trusted, long-term relationships in the European market.

We support Chinese clients in designing, developing, or refining products in Europe — particularly in countries like Switzerland with strong R&D and quality reputations. This includes aligning with local certification and packaging standards to take advantage of „Made in Europe“ positioning and preparing for re-entry into the Chinese market with a premium narrative.

Connecting you with trusted distributors, agents, retailers, or strategic partners, and supporting you through local negotiations, onboarding, and relationship management.

Assisting with logistics, warehousing, local fulfillment, customer service, and after-sales coordination — while developing phased go-to-market strategies tailored to the unique dynamics of each target market.

Deep understanding of both Chinese and European business cultures, enabling effective cross-border communication and collaboration.

With teams on the ground in both regions, we ensure real-time execution and seamless project coordination.

We go beyond advice — we implement, adapt, and deliver results.

Proven success with both private and state-owned enterprises since 2009.